Meet the Beauty Check team

At BEAUTY CHECK, our internationally minded team brings together expertise across skincare science, aesthetics, brand strategy, and technology. With diverse professional backgrounds and a shared commitment to excellence, we combine Swiss precision with a modern global perspective to create a refined, personalised, and elevated client experience.

Shenny Yu

Founder & CEO

Shenny is a serial entrepreneur and investor with extensive experience in building, scaling, and exiting businesses across healthcare, aesthetics, and consumer services. She previously founded a medical aesthetics and anti-aging platform, which successfully expanded into a nationwide network of 260 clinics across China before a full exit in 2020.

Since relocating to Zurich in 2020, Shenny has focused on developing a Swiss medical-compliance-driven platform, bringing the systemised and scalable operational model she established in Asia into the European market. As Founder & CEO, she leads the company’s overall strategy, brand vision, and long-term growth.

Marina Jovicic

Co-founder & Director of Skin Therapy

With over 27 years of frontline experience in skin therapy, Marina Jovicic is a highly experienced skincare expert and educator who has personally treated more than 25,000 clients throughout her career. She specialises in ingredient-focused skincare research and long-term skin health management.

As Co-founder & Director of Skin Therapy at BEAUTY CHECK, Marina oversees treatment standards, professional education, and all skincare-related research and development, ensuring that every protocol is built on science, safety, and long-term effectiveness.

Kevin Gretener

IT Lead

Kevin leads the company’s technical infrastructure and systems management with a distinctly Swiss level of precision, reliability, and consistency. Known for his detail-oriented mindset and structured approach, he plays a key role in maintaining efficient digital operations and continuously optimising internal systems.

As one of the team’s most dependable pillars, Kevin ensures stability across both technology and operations while supporting the company’s long-term digital development. His calm, trustworthy, and highly reliable nature provides a strong technical foundation for the entire team.

Medina Ibrahimi

Marketing

Medina is a highly creative and adaptable marketing professional with a strong ability to connect brand identity with audience engagement. Through creative storytelling, visual communication, and strategic marketing, she continuously brings fresh energy and personality to the brand.

With a flexible mindset and innovative approach, Medina quickly adapts to changing market trends and brand needs while balancing creativity with execution. Whether working on brand communication or social media content, she focuses on creating authentic and emotionally engaging experiences that strengthen the connection between the brand and its community.

Carina Soares

Skin Therapist

Carina is part of the new generation of skin therapists with a strong eye for aesthetics and modern beauty trends. Despite her young age, she brings a refined sense of style, skin aesthetics, and visual balance, while always staying open to new ideas, innovations, and evolving beauty concepts.

She combines contemporary aesthetic principles with personalised skincare experiences, focusing on each client’s unique features and individual needs. Through her thoughtful and detail-oriented approach, Carina aims to help clients achieve results that feel natural, confident, and true to themselves.